Game Art &
Development

We don’t replace your team; we support them when the workload grows, helping you meet deadlines or add new features on time. With us, you don't need to spend time searching for and hiring in-house staff: we are ready to work immediately.

Why developers choose game art outsourcing:

• Quick start: Get the artists you need without long interviews or paperwork.
• Flexibility: We can reinforce your team for a month for a specific release or for a year for a full development cycle.
• Economic benefit: Pay only for actual working hours. No expenses for staff, equipment, or office space.
• Easy integration: Our specialists pick up your processes, so you don't have to change your usual rhythm.

While we handle visual production and all game art services, you focus on the game's logic and strategy. We support projects at any stage: from one-off assets to full-scale support. Scaling graphics with PaintPool is simple and stress-free.

We take on the full cycle of visual development or its individual parts. Our work involves a deep dive into the genre and specific features of your project.

• Slot Art: we create complete graphics—from symbols and backgrounds to animated characters and pop-ups. Our design maintains player attention and works for monetization.
• 2D Graphics: from character sketches to final locations. We also prepare marketing materials that help the game stand out in the market.
• 3D Modeling: we create characters and environments that look great and are technically optimized. We work with Handpainted textures for mobile, PC, or consoles.
• UI/UX Design: we design user-friendly interfaces (HUD, menus, windows), considering interaction logic and user comfort.

With PaintPool Studio, you receive technically precise solutions that easily integrate into your game and meet all development parameters, implemented according to video game art outsourcing standards.

We have built our process so that you always know the status of every task and receive predictably high results without endless revisions.

• Briefing: we clarify goals, platforms, and technical constraints to ensure we are "on the same page."
• Style Coordination: art leads prepare moodboards and guides to accurately match your vision.
• Production & Sync: we regularly send intermediate results. You see progress in real-time and avoid surprises.
• Quality Control: every element undergoes an internal check by art leads for stylistic and technical compliance.
• Feedback Management: we structure feedback and implement changes without chaos or delayed deadlines.
• Final Delivery: our animation services include full technical preparation, so graphics and animations integrate without the need for additional clarifications.

For us, quality is not just a beautiful image, but also how easy it is for your programmer to work with it. We check every file to ensure it becomes part of the game without unnecessary questions.

We know the technical features of various markets and platforms. Our team prepares graphics so that they impress players while meeting the technical limits of the specific device.

Industries we create art for

• Slot games and casinos: we understand the specifics of symbol design, win animations, and bonus screens that work to engage the player.
• Mobile games: we create visuals that are easily readable on small screens and take touch control features into account.
• PC and consoles: we leverage the capabilities of powerful hardware to create detailed models and environments in high resolution.
• AR projects: we create objects that are interesting for the user to interact with in the real world. We make virtual elements look like part of the environment and function without delays.

Platforms and optimization

We adapt graphics for iOS, Android, PC (Windows, Mac, Linux) and PlayStation, Xbox, and Nintendo Switch consoles. For Web and HTML5, we separately focus on loading speed.

You receive assets already configured for the memory limits and performance budget of your platform. No rework needed — the graphics fit into the project and work as they should.

Individual approach

Ensuring personalized attention for each client is a cornerstone of our approach. This is why our project managers and lead artists engage closely with our clients, ensuring a comprehensive understanding of their vision. By aligning our efforts with their goals, we create assets that precisely cater to their objectives. Our unwavering dedication to effective communication and collaboration ensures our accessibility and responsiveness throughout every stage of the art development process:

1. 1.

   BRIEF

   We gather and approve all technical specifications for each requested asset, setting the groundwork for a successful project.

2. 2.

   ESTIMATION

   Our comprehensive list of assets includes relevant estimations and a calendar plan, helping manage budgets and set realistic expectations.

3. 3.

   CONTRACT

   We provide a clear list of agreements and scope of work to be signed by both parties before project processing begins.

4. 4.

   POLISHING

   Our team creates project assets based on the initially approved pipeline and technical requirements. We meticulously review and iterate on applied fixes until the desired result is achieved.

5. 5.

   ADDITIONAL WORK

   We accommodate any additionally requested assets or change requests that may arise during the polishing stage.

6. 6.

   FINAL DELIVERY

   Once all assets are approved, we meticulously prepare and deliver export files according to technical requirements.

Full cycle of art production for mobile and computer games

Our team can handle all aspects of the game art production process, including:

• UI/UX
• Character design
• Environment art
• 3D modeling and texturing
• 2D and 3D animation

Through our holistic methodology, we have the capacity to provide unified and visually captivating game art that not only captivates players but also elevates the overall gaming experience.

Separate cycle of art production

For clients seeking specialized services, we provide a distinct production cycle. This enables us to concentrate on specific project elements, like crafting game icons, formulating logos, or generating promotional art and videos for stores. Our adaptable approach empowers us to flexibly meet our clients' requirements, offering customized solutions that align with their budget and schedule.

Reliable collaboration

Trustworthiness and professionalism are core values upheld by our studio in every endeavor. We comprehend the significance of adhering to timelines and delivering work of exceptional quality, consistently aiming to surpass our clients' anticipations. Leveraging our team's extensive experience and expertise, our clients can confidently rely on the capable hands entrusted with their projects.

We know what it’s like when a project is "on fire" and resources are scarce. That’s why we built our game art studio to be a solution for you, not an additional hassle.

• We plug in instantly. Instead of searching for months to hire in-house staff, you get a ready team in a few days.
• We work at your rhythm. We join your chats (Slack/Discord/Teams) and task managers. You don’t need to teach us — we pick up your rules and software ourselves.
• We maintain style at any volume. If you need to draw hundreds of objects in one style — that’s what we do. We know how to scale without losing quality in every detail.
• No micromanagement. We monitor deadlines and file quality ourselves. You set the task and receive a result that doesn't need to be redone.

Let’s discuss your tasks and find the best cooperation format for your project.

We have implemented dozens of projects: from independent AR applications to large-scale games for global publishers. Here are a few examples of how we help ideas become hits:

Slot games and iGaming (full cycle)

• For G.Games and Yggdrasil, we created entire visual universes.
• Tiger Tiger and Fishing Trawler: full production from concept art to spine animation.
• Boom Cat!: created the visual identity of "cats in the Doom style." Developed everything: from the setting and game mood to the design of the armored cat and a set of thematic symbols.
• The Good, the Bad and the Ugly: implemented a full cycle of graphics in the western style. Set up visual effects that emphasize the cowboy theme of the game.
• Clover the Rainbow and Dragon Trio Bonus: created Spine-animation and graphics that are technically synchronized with the requirements of the client's development team.

PC, consoles and 3D

• Lost in Random (Zoink!): created 3D models of secondary characters. We didn’t just convey the artistic style, but fully optimized the models according to the client's requirements.
• Black Snow (Sigma): unique UI/UX for the AR project, as well as detailed 3D models of mechs and weapons.

Every project for us is a balance between a high-quality image and technical requirements. We prepare assets that integrate easily and work stably.

To discuss numbers and timelines, we simply need to see the vibe:

• Style and references: send us screenshots, moodboards, or any examples of the look you want to achieve.
• Asset List: a list of required resources and their quantity (for example, 20 symbols or 5 characters).
• Target platform: mobile devices, PC, consoles, or AR?
• Technical specifications: any limitations regarding mesh, bone count, attachments, polygon count, texture formats, or specific engine requirements.
• Timelines: when do you need the first batch or final delivery?

Once we are up to speed, we will contact you and provide a clear budget and a reliable plan. Ready to expand your team? Let’s talk.